typography trends for 2017
To maintain good responsive design practices, you must consider how a font looks on diverse list of devices including smartphones, tablets, laptops, etc. Your brand’s typeface must be able to shrink and grow accordingly to screens dimensions. If it isn’t responsive, then users will have a hard time reading what content is on your web page. With new ways of accessing the internet, this is a trend that will continue to be hugely important for years to come.
Looking back to when Apple released their sans-serif typeface “San Francisco” in mid-2014 first used in their introduction of the Apple Watch, we slowly began to notice this direction towards brand specific typefaces being pursued by other industry recognized tech giants. Google recently developed a new multi-script typeface this past year, with its purpose being “…made for the web from type designers around the world to support Unicode web publishing in the Middle East, South Asia and South East Asia.”
But before we get into typography trends, let’s answer a common question: “What is the difference between typeface and font?” In typography, a font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is referred to as the typeface. For example, Times Roman is a typeface that defines the shape of each character. Within Times New Roman, there are many fonts to choose from, such as size, italic, bold, and so on.
Finally, one trend that has become increasingly popular amongst designers is combining three or more completely different typefaces to create a balanced piece. For example, a designer may combine a script typeface like Debby with a traditional typeface such as Impact and a modern typeface like Gotham into one graphic. Mixing typefaces creates a unique feel that is matched with textures, patterns and simple artwork.
The handwritten typeface gives a personal touch to the design. It makes the website look more comfortable, approachable and friendly. One of the main concerns in the hand-written typeface is readability. SInce handwriting can be hard to read sometimes. When thinking of a hand-written typeface the most common examples that come to mind are written in cursive, but handwritten typefaces go beyond that. Like Block letters or decorative letters.
Typography of a website is a very crucial component of its design. The typography of a website plays an important role in expressing the message the website wants to convey. In the UX perspective, Good typography undoubtedly plays a central part.
Because typography influences the emotions and mood of the audience, it can be utilized toward reaping maximum benefits to website owners. At least, web designer must take steps to prevent damages caused by bad typography.
It is a practical tool that enables you to find the finest font stack that will mortify benevolently. The tool is available in the form of a book marklet, which will scrutinize the font relations on the website’s page and propose a combination of fonts to use as fallback. This is an ideal framework tool helpful in articulating font for easy content management.
Layering text over image is another extremely popular trend which started in 2016 and its popularity continues this year.
This is the most popular trend of 2017 when it comes to typography. You see it everywhere – on social media posts, product labels, web pages and visual logos.