facebook tshirt ads
It’s good practice to keep your listing URL front and center—after all, the whole point of the ad is to get your audience to convert. Try the following on your photo post; first, comment on the post with your variable link, then reply twice to the comment and paste the same link. Then like all 3 comments. This will force the comment to stay at the top of your post—making it easily accessible to people viewing your photo ad.
- Photo posts are different because when you click them, a “theater” opens up on Facebook to make the image larger. The user then has to click a link in the post text area (as I’ve described in tip number 2) if they want to navigate to the landing page. Photo posts require a two-step (two clicks) process for users to get to your Teespring listing.
- Link posts require one step (click) to get to the landing page (i.e. Teespring product page). When a user clicks the link image they’re taken directly to the website.
✓ Make sure you target a very narrowed down niche if you want to have really inexpensive clicks. You need to know who your target market is, the things they like, watch, read, listen to, and buy. Creating consumer personas will make you an expert on psychographic and demographic targeting and will make your Ads way more compelling.
✓ Build several custom audiences and improve them over time. There are advertisers that create audiences with +100 interests, wow.
✓ Go for intersections of interests. When choosing your audience interests go for “people who enjoy outdoors” AND “people who enjoy drinking beer” this is much more exact than if you were using OR instead of AND. Get the most benefit from Facebook Ads and start applying this technique now.
✓ You need to know about how Facebook considers how relevant an ad is when determining which Ads to show a person. The more relevant the images and the copy on your Ads are for the targeted audience, the less expensive your ads will get. Once a campaign has ended, go to your Facebook Ads Manager then select an Ad set and under Relevance Score, you will see your ad’s score.
Remember to use buyer personas to improve your Facebook Ad Relevance Score. To get the full juice on Ad Relevance Score check read this great blog post.
✓ Your Facebook t-shirt Ads need to speak to your target audience’s identity. Use images that match their lifestyle and view of themselves. While interacting with your Ads, you want them to think “This is SO me.”
✓ Improve your targeting by checking Audience Insights, detect who is not engaging with your t-shirt Ads and focus on the ones that are.
In this short guide, I will show you why you should be using Facebook Advertising to promote your online t-shirt business, how to decrease Facebook Ads cost and increase its effectiveness, and also show you a step-by-step guide on how to get your very first Facebook Ad up and running. Also, if what you are looking for is more of a keyword strategy for your Ads you visit our Best SEO Keyword Tips for Your T-Shirt Brand.
Of course, this algorithm-driven design process can backfire. The business mentioned by CNN, Solid Gold Bomb, made shirts with variants on the “Keep Calm and X” phrase. The company took a veritable avalanche of backlash in 2013 when shirts with phrases like “Keep Calm and Hit Her” started appearing on its page.
Facebook ads are usually weird and funny when they’re not showing off spooky knowledge of your life and hobbies. Those targeted ads for graphic t-shirts somehow manage to be all three — and a subreddit is celebrating them in all their bizarre glory.
I talked about Precise Interests in the previous post. You can see how I setup the Precise Interests below. I kept the ads in the United States since this is made for a US audience. The age is 18 and over since I want people who will buy the shirts. Kids usually need to ask their parents to buy them something. I usually start the ads at 20 and above but here I made an exception. I don’t use Broad Categories almost ever.
Okay, here’s how I build my ads. First you go to the ads manager (https://www.facebook.com/ads/create) and put in the URL for the external site where you’re selling the product (t-shirt or other product).
Facebook Ad – Pretty Woman Wearing T-Shirt While Lying Against a Tree
Teespring Facebook Ad Template